PASS Community Summit 2009

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ROI Justification



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Justify Your Attendance

We recognize budgets, travel, and return on investment (ROI) are huge issues this year, even more than in past years. To help you justify your attendance, we’ve noted in the table below some of the top goals our attendees have and outlined how PASS Summit can help you to achieve these goals.

As another great PASS Summit 2009 value-add, Microsoft will provide Full Summit (3-day) attendees with a coupon to redeem at the Product Pavilion for one free copy of SQL Server 2008 Standard Edition (not for resale version) while supplies last.

Plus, check out the winning entries in the "Best Thing I Learned at PASS Summit" contest to see how PASS Summit more than pays for itself in immediate solutions and career-changing insights and connections.

Your Goals

 How PASS Summit Delivers

Learn new skills and strategies to optimize SQL Server

Over 160 expert-led technical sessions–plus deep-dive pre/post-conference seminars–covering all aspects of SQL Server. Be immersed in all things SQL Server, for the same cost as a weeklong training course in just one topic.

Solve high-priority, mission-critical SQL Server issues

The Microsoft “Ask the Experts” Lounge and the CSS and SQLCAT SQL Server First-Aid Clinic provide direct access to Microsoft developers, service and support, and MVPs. Get the answers you need right away. This area alone is worth the price of attendance.

Gain SQL Server best practices

PASS Summit is the only conference that brings together thousands of SQL Server MVPs, Microsoft team members, authors, experts, and peers for 3+ days of SQL Server-focused learning, sharing, and networking. Network and share best practices with your peers and grow both knowledge and expert contacts.

Keep skills up-to-date

Sharpen your edge and stay current on SQL Server topics and technologies.

Improve the return and performance of our SQL Server environment

Learn strategies and skills that help improve the ROI of your SQL Server environment such as virtualization technologies, performance tuning and scaling, better hardware utilization, simplified management, effective business intelligence, and more. 

Increase the knowledge and skills of the entire team

Take advantage of the group discount – send 5 employees and save. Additionally, purchase the DVD set of all session recordings for year-round learning on all aspects of SQL Server.

Identify and meet potential customers or employees

For consultants, vendors, and those looking for new career opportunities, PASS Summit is the perfect environment to meet and impress potential new customers and employers. For those employed at an organization, meet the top SQL Server minds that can help with any future needs. 

Understand key SQL Server add-ons that will increase our efficiency and productivity

The PASS Summit Expo Hall brings together the top SQL Server tools and services under one roof. Get hands-on demos and information that would otherwise take days or weeks of research to gather.

Stay ahead of the curve–gain strategic insights

Be among the first to learn about new advances, roadmaps, and plans for SQL Server. Get current on what’s important now and going forward.

Build your network

Breakfasts, lunches, and evening receptions are included with your registration and are designed to offer dedicated networking opportunities. Go further and become a PASS Summit volunteer, Summit Ambassador, or speaker!

Get new ideas, get re-invigorated, and be inspired!

PASS Summit is all about meeting and talking with people, sharing issues and solutions, and gaining knowledge that will make you a better SQL Server professional. Get new ideas that leverage and optimize SQL Server to improve your business.

Download the ROI chart to help you justify your attendance (PDF)

Register now to take advantage of discounted pricing.

If you have any additional ROI ammunition you’d like to share, please let us know!

Meet The Speakers


ROI Support from the Community

Steve Jones, Editor-in-Chief of

Brent Ozar, Editor-in-Chief at

Jeremiah Peschka, Leading SQL Server Developer:

More Ways to Save

Here are a few more tips on how to save at Summit:

  • Meals are included so no need to pay for breakfasts or lunches. Evening receptions also include food.
  • Book a Summit hotel for convenient lodging at the best rates. Also consider room sharing.
  • Look into discount airlines such as Southwest that service Seattle.
  • Consider arriving early Tuesday and leaving Thursday night.
  • Our Transportation page includes info on cheaper transport to/from the airport.




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