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Microsoft Takes BI Conference Biennial, Supports PASS Summit 2009 for Valuable BI Platform Content

CHICAGO, IL – April 20, 2009 – Microsoft is making its Business Intelligence (BI) Conference a biennial event and is recommending that BI architects, developers, and administrators attend the Professional Association for SQL Server’s PASS Summit Unite 2009 this fall.

“The Microsoft BI team will be at PASS Summit Unite 2009 in full force, sharing best practices and the latest information about our technologies,” says Kristina Kerr, Group Product Manager, Microsoft Business Intelligence. “We’re looking forward to the face-to-face interaction we get with our customers at PASS Summit, hearing how they’re using BI and helping them work smarter or get started with our solutions. If you’re responsible for building BI solutions, PASS Summit Unite 2009 will provide invaluable direct access to the Microsoft BI engineers, developers, and product team members who can answer your questions and help ensure your success.”

Originally scheduled for October 2009, the next BI Conference is now slated for October 2010 in Seattle and will be held every second year on an ongoing basis, according to the Microsoft BI team’s BI blog.

PASS Summit—the single largest gathering of Microsoft SQL Server professionals in the world—returns to the Washington State Convention & Trade Center in Seattle Nov. 2-5, 2009. The 10th anniversary event will provide practical best-practices sessions and forward-looking content through five technical content tracks, including two comprehensive BI tracks:

  • BI Architecture, Development, and Administration
  • BI Client Reporting and Delivery

“PASS is working closely with the Microsoft BI team to deliver the content that BI architects, developers, and administrators need to get the most value from their Microsoft SQL Server and BI-based solutions,” says Bill Graziano, PASS Vice President, Marketing. “From SQL Server Integration Services, Analysis Services, and Reporting Services to Microsoft BI client tools such as Excel, SharePoint Server, and Microsoft Master Data Management, PASS Summit Unite 2009 will provide deep-dive sessions from the industry’s top experts.”

PASS Summit Unite 2009 will showcase the latest features in the upcoming BI-focused release of SQL Server, code-named Kilimanjaro, including the new Gemini set of analysis tools for managed self-service BI. The conference will also cover the Madison project, designed to deliver massive scalability for very large data warehousing deployments.

PASS has extended its Call for Speakers to midnight on April 24 to give those targeting the Microsoft BI Conference extra time to submit abstracts to PASS Summit Unite 2009. To submit an abstract or review speaker resources—including links to comprehensive track descriptions, guidance on completing speaker abstracts, and sample abstracts and bios—see the PASS Summit 2009 Speakers page.

PASS Summit Unite 2009 will feature: 

  • A record 168 technical sessions and 14 full-day pre- and post-conference seminars
  • Direct access to more than 200 Microsoft engineers, experts, and Most Valuable Professionals (MVPs) in the “Ask the Experts” Lounge and at the CSS First Aid Station
  • Opportunities to connect, share, and learn with thousands of MVPs, peers, and industry experts
  • Top SQL Server and BI tools and services, giving attendees access to hands-on demos and information that would otherwise take days or weeks of research to collect.

Attendees who register for PASS Summit 2009 by May 1 can take advantage of the early-bird rate of $1,195. Organizations that register a group of 5 or more by May 1 pay only $995 per person. Register today!

About the Professional Association for SQL Server (PASS)
Co-founded by Microsoft Corporation and CA, Inc., the Professional Association for SQL Server (PASS) is an independent, not-for-profit association dedicated to supporting, educating, and promoting the Microsoft SQL Server community. From local user groups and special interest groups (SIGs) to Webcasts and the annual PASS Summit—the largest gathering of SQL Server professionals in the world—PASS enables knowledge sharing, in-depth learning, access to the Microsoft SQL Server team, and the ability to influence the direction of SQL Server technologies. The PASS mission is to empower the global SQL Server community to collaborate, learn, grow, and be inspired through knowledge sharing and peer-based learning. For more information about PASS and the benefits of becoming a member, visit the PASS Web site at

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Media Contact:
Kathy Blomstrom


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