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Microsoft Committing Top Resources to PASS Summit Unite 2009

Featuring New CSS and SQLCAT SQL Server Clinic, Ask the Experts, Hands-On Labs, and More!

CHICAGO, IL – October 14, 2009 – Everywhere you turn at PASS Summit Unite 2009, you’ll see Microsoft’s participation at the world’s largest SQL Server and Business Intelligence user conference. Microsoft is committing its top resources to the week-long event, including executive keynotes, the first-ever CSS and SQLCAT SQL Server Clinic, Ask the Experts Lounge, Hands-On Labs, and free copies of SQL Server 2008.

Hundreds of Microsoft experts will be on hand to share best practices, explain the latest solutions, and answer customer questions at PASS Summit 2009, Nov. 2-5 in Seattle, WA. With an overarching theme of ROI, the goal is to help attendees get the most out of their SQL Server and BI investments—and their time at PASS Summit. Attendees will also get a sneak-peek at Microsoft’s SQL Server and BI product roadmaps.

The new SQL Server Clinic is a prime example of an exceptional opportunity for attendees to connect directly with the Microsoft SQL Server team. Top Microsoft Customer Service and Support (CSS) engineers and members of the elite SQL Server Customer Advisory Team (SQLCAT) are joining forces this year to provide world-class customer care and architecture design guidance at the SQL Server Clinic.

“We have the best troubleshooters in the world from the SQL Server Escalation team teaming up with the best SQL Server design architects from SQLCAT to deliver customer care onsite,” says Mark Souza, Director of the Customer Experience Team in Microsoft's Business Platform Division. “It’s like having free $400-an-hour consultants help troubleshoot your problems and architect your next solution. If I were a customer, the SQL Server Clinic would be more than enough reason to attend PASS Summit.”

The Microsoft BI team will also be out in full force, presenting best-practices and forward-looking sessions across two BI tracks and 25 sessions, as well as participating with other industry experts, MVPs, and the SQL Server team in the popular Ask the Experts Lounge. The Microsoft BI team will also be demonstrating products and answering questions in Microsoft’s Product Pavilion.

Here’s a snapshot of where you can find Microsoft’s most knowledgeable experts and top speakers at PASS Summit 2009:

  • Microsoft SQL Server executive keynotes from Bob Muglia, Ted Kummert, Tom Casey, and David J. DeWitt on cloud computing, the upcoming SQL Server 2008 R2 release, BI customer success stories, and more
  • 3 intensive, full-day Pre/Post-Conference Seminars
  • 7 Spotlight sessions showcasing Microsoft’s most popular speakers as well as invaluable best-practices Program sessions from SQLCAT, CSS, and other top Microsoft authorities
  • The walk-in SQL Server Clinic, featuring world-class customer care by top CSS engineers and SQLCAT members
  • 37 self-paced and 2 instructor-led Hands-On Labs on the latest SQL Server and BI features, including Project Gemini’s self-service BI capabilities
  • The interactive Microsoft Technical Learning Center (TLC), the hub for
    • The always anticipated Ask the Experts Lounge, with an exceptional roster of Microsoft SQL Server and BI developers, MVPs, and other industry experts on call to answer questions
    • Practical chalk talks, panel discussions, technical drilldowns, and product demonstrations in the Chalk-Talk Theater
    • Partner Village, showcasing leading Microsoft partner tools and solutions for the SQL Server community
  • The Microsoft Product Pavilion, featuring free copies of SQL Server 2008 Standard Edition (NFR) available by coupon, the Partner Pavilion Spotlight Theater, and demo stations hosted by Microsoft product managers, developers, and industry experts and speakers

For the full slate of Microsoft activities, see the Microsoft at PASS Summit 2009 page. For complete conference details and registration information, visit the PASS Summit 2009  Web site.

About PASS
The Professional Association for SQL Server (PASS) is an independent, not-for-profit association dedicated to supporting, educating, and promoting the Microsoft SQL Server community. From local user groups and virtual chapters to Webcasts and the annual PASS Summit—the largest gathering of SQL Server professionals in the world—PASS enables knowledge sharing, in-depth learning, access to the Microsoft SQL Server team, and the ability to influence the direction of SQL Server technologies. The PASS mission is to empower the global SQL Server community to connect, share, and learn. For more information about PASS and the benefits of becoming a member, visit the PASS Web site at

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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